Womens RTW Design & Campaign direction
for Shona Joy Winter '19 Collection
- Creative Direction
- Fashion
- Product Design
For Winter ’19, “Muse” pays homage to the rebellious spirit and cultural impact of rock ‘n’ roll in the 70s. Drawing inspiration from iconic musicians such as Jimmy Hendrix, Led Zeppelin, and Rod Stewart as well as their captivating female muses, the collection captures the essence of the era’s raw energy and magnetic allure. The themes of nostalgia and free spirited nature of rock ‘n’ roll that are synonymous with the brand, infuse the collection with bohemian charm. The prints feature a bold clash of tapestry florals, playful polka dots, and the audacious leopard patterns inspired by the eclectic yet effortless styles of the young and iconic IT girls of the time such as Jane Birkin, Brigitte Bardot, and Anita Pallenberg.
“Muse” invites you to indulge in the cinematic seduction of the 70s, celebrating the transformative power of music and the indelible mark left by rock ‘n’ roll culture.