Creative Direction, Fashion

Womens RTW Design & Campaign direction
for Shona Joy Autumn'19

“Odyssey” intertwines the opulence and glamour of the early 80s with a mid-century twist, creating a unique fusion of styles. Drawing inspiration from jungles and island getaways, the designs feature bold and bright colours, such as vibrant yellows and emeralds, juxtaposed against soft nude tones. Leopard prints make a striking appearance, adding a touch of fierce elegance to the collection. Bamboo and palm prints pay homage to the lush foliage of these paradisiacal destinations, while the interplay of soft nudes and vibrant brights creates a dynamic visual palette. 

“Odyssey” invites you to embrace the allure of the 1980s, with a jungle twist and a mid-century charm, as you embark on a sartorial adventure that celebrates the richness of the past and the vibrant beauty of today.