Typography Poster Design
Milan, Italy
2023
- Art Direction
- Graphic Design
Concept poster design for Salone del Mobile 2023 celebrates the 61st edition of this renowned design fair by drawing inspiration from the iconic letterforms of Herbert Bayer. The focal point of the design lies in the All Rounded Gothic typeface that reflects the organic curves and shapes prevalent in industrial design synonymous with International Swiss style and inspired by iconic typeface Futura.
Through a carefully crafted design concept, the poster series blend the clean lines and simplified shapes of the Bauhaus movement with a contemporary twist, capturing the essence of the furniture and industrial design industry.
