Creative Direction, Fashion

Womens RTW Design and Campaign direction
for Shona Joy Autumn '18 Collection.

“Paralian” invites you to immerse yourself in a journey, where the fluidity of the collection evokes a sense of serenity and invites you to embrace the allure of the ocean’s mysteries.

Inspired by the enchanting world of the sea, flowing fabrics, reminiscent of the gentle movement of water cascade through this collection, elegantly reflecting the ethereal qualities of the ocean. The colour palette draws inspiration from the purity of ocean spray, with whites that mirror its frothy essence. Shades of sand and the ever-changing hues of blue pay homage to the mesmerising depths of the sea. Ruffles and voluminous silhouettes gracefully mimic the undulating waves, adding a touch of dynamic movement and whimsy to each design.