Creative Direction, Fashion

Womens RTW Design & Campaign direction
for Shona Joy Summer '18 Collection

“Ambra” is inspired by the golden light of Tuscan afternoons evoking a sense of elegance and allure. Drawing inspiration from the enchanting Italian countryside and its architecture, this collection embraces a colour palette that reflects the region’s beauty. Rich terracottas, burnt yellows, and soft whites intertwine, mirroring the warm hues of the Tuscan landscape. The collection pays homage to the captivating protagonists of Italian cinema, capturing their grace and sensuality.